In our case, we first installed the Shopify Hydrogen Template by following the Documentation. Hydrogen is Shopify's React-based headless commerce stack, which supports Framer Motion, a React library for animation and motion. To implement this, we'll be working with the standard Shopify Hydrogen Demo Store. If we were to test this in a real-world scenario, we could use these patterns to formulate an informed hypothesis about whether the free shipping bar effectively boosts our AOV and reduces the bounce rate from the cart to checkout. These patterns form the basis of our design. It is motivating to receive positive feedback already during a task and to see that everything was done correctly. This principle can be used to make something more attractive. If there is a possibility to reach something previously inaccessible, people try to gain access to it so that they can benefit from it. Developers often integrate these features for their aesthetic appeal, failing to recognize their potential in guiding user attention and influencing user behavior.įor our animated free shipping bar cart, we're capitalizing on two familiar behavioral patterns: Despite the rising use of microinteractions, strategic implementation often falls short. This trend, which initially emerged in native mobile apps, is gradually finding its place in web applications designed for browser display. In the past few years, animations and microinteractions have grown increasingly popular in web applications.
This progress bar, intended for use in the shopping cart summary, will inform the user about how much more they need to spend to qualify for free shipping, and will celebrate their achievement when they reach this goal by displaying a Lottie animation.Īs an e-commerce store owner implementing this, the main aim for our free shipping bar is to increase the average order value (AOV) and encourage users to proceed to checkout. In this article, the first in our Interactive E-commerce UI series, we aim to create a small animated progress bar using Framer Motion.
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